KONG Premium Treats Sweet Potato Vegan Treats

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List Price: $9.99
Sale Price: $5.79
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This is advertised as being a vegan dog treat product, but it is definitely not vegan. Its Amazon title even has the word, "vegan" in it: "KONG Premium Treats Sweet Potato Vegan Treats". I ordered one of these, and gelatin is in the ingredient list. Gelatin is not vegan.

The product does not contain any animal "by-products" (rendered meat) and even says so on the package. I think that's what confused the person who labeled it "vegan".

Ingredients: Sweet Potatoes, Barley Flour, Brown Rice Flour, Maple Syrup, Vegetable Glycerine, GELATIN [my emphasis], Natural Flavor, Salt, Carrots, Peas, Phosphoric Acid, Sorbic Acid, Citric Acid, Natural Smoke Flavor, Mixed Tocopherols, Rosemary.

And if I were nitpicking, I'd say the Natural Flavor and Natural Smoke Flavor could also be non-vegan. I can't say for sure.

The use of acids in this is also a little weird. I don't usually see three used. And phosphoric acid isn't typically in dog treats, I don't think. It's just odd.

I also think it's odd that they used maple syrup, since it tends to cost a lot more than fructose syrup. I guess they suspect people avoid fructose syrup or HFCS. But maple syrup is just another sweetener, probably just as "bad" as HFCS.

Other info: "Crude protein: no less than 6.0%. Crude fat: no less than 1.0%. Crude fiber: no more than 4.0%. Moisture: no more than 28.0%."

Anyway, just wanted to chime in to mention that it's not vegan like the title says.

Hope that helps!

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I e-mailed the company to clarify the source of the "gelatin" in this product. They responded that they use agar, or vegetable gelatin. In my opinion, they should make this clear on the packaging. I do think it is misleading to list gelatin, instead of agar, or vegetable gelatin.

Otherwise, my dogs like these treats and they are easy to cut into small pieces for training. Worked well for training my dog to walk on the leash without pulling!

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I am SO disappointed with this purchase and upset that Amazon's description of this product is blatantly false. These treats are NOT vegan as they contain gelatin. Note to Amazon: the fact that it does not contain animal "by-product meal" does not mean that the treat does not contain animal ingredients. I did not think I had to verify Amazon's statement that this product is "vegan", but I happened to check out the ingredient list only after opening and giving my dog one of the treats. Needless to say, I am horrified to have supported a product made through animal suffering and I want my money back.

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These are some of her favorite treats. They're a little messy and crumble easy, but they're good for stuffing the little holes in her toys.

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My dog for some reason used to like these but now he turns his knows up at them these days